Description

This course deals with the problems and perspectives of marketing across national boundaries. It focuses on cultural, legal, social, economic, and behavioral differences that affect marketing strategies, and the marketing mix in global markets. The importance of international trade agreements and organizations and the global business environment is emphasized.

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00

Semesters

Spring 2021 Semester
Course Title Instructor Campus Section Syllabus
International Marketing Salil M. Talpade, Ph.D. Carrollton 02D No syllabus available
International Marketing Agnieszka Chwialkowska Carrollton 01D No syllabus available
International Marketing Minna Rollins, D.Sc. Carrollton 03D No syllabus available
Summer 2020 Semester
Course Title Instructor Campus Section Syllabus
International Marketing Jack Wei, Ph.D. Distance E01 Download Syllabus [PDF]
International Marketing Agnieszka Chwialkowska Distance E02 Download Syllabus [PDF]