Description

This course will examine the impact of social media and the internet on marketing strategy. Topics will include an exploration of social media technologies and applications such as Facebook, blogs, Twitter, wikis, YouTube, etc. Students will learn how to develop an online presence, leverage these technologies and use the power and impact of Web 2.0 in implementing successful marketing strategies.

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00

Semesters

Spring 2021 Semester
Course Title Instructor Campus Section Syllabus
Social Media & Online Mktg Jack Wei, Ph.D. Carrollton 01D No syllabus available
Social Media & Online Mktg Jack Wei, Ph.D. Carrollton 02D No syllabus available
Fall 2020 Semester
Course Title Instructor Campus Section Syllabus
Social Media & Online Mktg Jack Wei, Ph.D. Carrollton 01D external Syllabus External Resource
Social Media & Online Mktg Jack Wei, Ph.D. Carrollton 02D external Syllabus External Resource
Summer 2020 Semester
Course Title Instructor Campus Section Syllabus
Social Media & Online Mktg Simone Lee, MBA Distance E01 Download Syllabus [PDF]
Social Media & Online Mktg Jack Wei, Ph.D. Distance E02 No syllabus available